If you haven’t noticed, tweeting on Twitter is huge right now, and rightfully so. Social networking in general is becoming an increasingly important component of any internet marketing enterprise. And Twitter—which is rapidly making its way into the marketing strategies of mainstream businesses—is no exception. Although it’s not the forum for long and drawn out sales messages, it’s an excellent way to stay connected with your customers and constituents, to keep them abreast of new offerings and occurrences, and to provide them with links to other, more in-depth marketing content.

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